Document Type

Article

Publication Date

1975

Publication Title

Cleveland State Law Review

Keywords

products liability, tort law, advertising agencies

Abstract

In the typical products liability action, there is generally a solvent manufacturer or seller from whom the injured party may recover. One could speculate that this is the major reason why no agency has ever been joined--but should not the agency be called to account where there is no other solvent defendant, or where other reasons prevent an effective action against the principles, or where justice demands a proper sharing of liability? The authors believe that this must be answered affirmatively, and that the potential for advertising agency liability does in fact exist.

Comments

Reprinted in 1976 Personal Injury Annual 643; IV Advertising Law Anthology (1976)

Volume

24

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