Document Type
Poster
Publication Date
8-2026
Abstract
Peptides, small protein-like molecules that regulate important body functions, have exploded in popularity, in large part due to persuasive appeals on social media and a plethora of online promotions by social media influencers. However, there is large gray market of unregulated peptides that have serious side effects. This timely content analysis thoroughly examines how peptides are promoted on TikTok by prominent and popular male and female influencers. The study sheds light on the strategies influencers employ, and the disturbing fact that a small minority of messages mention side effects that users may confront or other adverse consequences of these supposedly-miracle drugs.
Recommended Citation
Gunter, Hannah R.; Dominick, Jack; Komosa, Allison; Zeidner, Alexis; Calo, Aida; and Perloff, Richard M., "Content Appeals and Messaging Used by Tik Tok Influencers Promoting Peptides" (2026). Student Scholarship. 8.
https://engagedscholarship.csuohio.edu/stu_pub/8
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Comments
Richard Perloff, Distinguished Professor of Communication, Psychology, and Political Science, Levin College of Public Affairs and Education, Cleveland State University, is the student advisor for this project under Levin College of Public Affairs and Education at Cleveland State University